Specialist, PR & Media Relations

ADNOC Distribution is seeking a Specialist, PR & Media Relations to lead and coordinate the creation, review and delivery of external PR and media content. The role will ensure that external communications are clear, impactful and aligned with ADNOC Distribution's strategy and corporate narrative. The successful candidate will lead strategic external communications planning, collaborate with business teams and provide strategic guidance on media positioning opportunities. The Specialist will also drive media relations and stakeholder engagement to strengthen ADNOC Distribution's external positioning while protecting and enhancing the company's reputation.

Strategic Content Planning and Development • Develop strategic communication plans to communicate ADNOC Distribution's brand story, product offerings, corporate announcements and key initiatives across media channels. • Collaborate with internal stakeholders to identify and fulfil digital and print communication requirements. • Research and draft high-quality press releases, social media articles, talking points, Op-eds and feature articles. • Ensure content aligns with ADNOC Distribution's corporate and brand narrative, tone and copy style. • Analyse information and develop creative concepts and content strategies that enhance ADNOC Distribution's visibility and value proposition. Content Design, Standardization and Execution • Oversee the creation and design of PR and media content, including text, visuals, videos and infographics. • Ensure content complies with ADNOC Distribution and ADNOC Group guidelines. • Collaborate with stakeholders to gather data and develop visuals while maintaining conceptual integrity and brand tone. • Standardize content across platforms and media. • Review and revise materials to ensure consistency with organisational communication strategies. • Support the manager in finalising advertisements, brochures, product/service booklets and campaign materials. • Draft copy and proofread materials to ensure ADNOC Distribution standards are met. Media Activities and Analysis • Analyse the performance of PR and media campaigns. • Identify opportunities to improve communication approaches, content and outreach. • Monitor competitor media activities. • Assess campaign impact and provide strategic recommendations based on market intelligence. • Implement tracking models to monitor press coverage, reputational risks and opportunities. • Provide insights for weekly, quarterly and annual planning. • Manage centralised non-technical archiving facilities to preserve corporate heritage. • Ensure archived materials are properly classified for future reference. Production, Coordination and Support • Coordinate with senior management to ensure alignment of core messaging and promotional activities across broadcast, print and digital channels. • Collaborate with team members to harmonise digital, press and campaign content. • Support internal and external communication strategies and objectives. • Maintain relationships with PR and media agencies. • Oversee external PR support, media placements and publications. • Coordinate with stakeholders to produce video script narration. • Adapt communication materials for different channels and requirements. • Conduct regular content audits to maintain an up-to-date content inventory.

• Bachelor's degree in Marketing Communication, Marketing or Advertising from a recognised university. • Minimum 8 years of experience in digital and social media marketing, advertising or related areas. • Strong content development and communication skills. • Experience in strategic communications and media relations. • Ability to collaborate with internal stakeholders and senior management. • Strong analytical and market intelligence skills. • Ability to monitor media performance and identify reputational risks and opportunities. PREFERRED EXPERIENCE • Experience in the Oil and Gas industry is preferred. • Experience in the Retail industry is preferred.

Required: • Bachelor's degree in Marketing Communication, Marketing or Advertising from a recognised university. EXPERIENCE & SALARY Experience: • Minimum 8 years of experience in digital and social media marketing, advertising or related areas. • Oil and Gas or Retail industry experience is preferable.