Location
Dubai, United Arab Emirates
Employment
Full-time
Work mode
On-site
Experience
2–4 years
Qualification
Bachelor’s degree or equivalent hands‑on experience that proves you can do the job.
Job Description
Justlife, a leading GCC home‑services super app, is seeking a CRM Executive to own the lifecycle marketing for its users. The role involves planning, segmenting, and evaluating campaigns across email, push, SMS, and in‑app channels, building automated flows, ensuring data accuracy, and driving retention, reactivation, and lifetime value. The candidate will collaborate with Brand & Creative and Business Category teams, report to the Associate Director of Growth, and have a clear path to a CRM Manager position.
Responsibilities
• Own the CRM lifecycle for every Justlife user, planning, segmenting, and evaluating campaigns.
• Build and ship automated flows across email, push, SMS, and in‑app.
• Coordinate campaign activity with stakeholders and maintain data accuracy.
• Run tests to improve send performance and shape country/region strategy.
• Drive retention, reactivation, CLV growth, and measurable CRM‑attributed revenue.
Requirements
• 2–4 years in CRM/lifecycle marketing at a consumer app or on‑demand business.
• Bachelor’s degree or equivalent hands‑on experience.
• Hands‑on with CRM tools such as Customer.io, Braze, CleverTap, or equivalent.
• Multi‑channel campaign builder across email, push, SMS, and in‑app.
• Strong segmentation, data accuracy, and analytical mindset.
• Detail‑obsessed with error‑free execution.
• Basic HTML/SQL for email editing and data pulls.
• Knowledge of GCC market and regional audiences.
• Arabic language skills are a plus.
Qualification
Bachelor’s degree or equivalent hands‑on experience that proves you can do the job.
Experience
2–4 years
Benefits
• Real ownership of retention for a leading GCC home‑services app.
• Modern CRM stack, multi‑country strategy scope, and clear growth path to CRM Manager.
• Birthday bonus day off (JustHoliday), free Justlife service credits, team challenges, and socials.
• JustHeroes rewards, referral bonuses, and company discounts.
• Recognition for great work.
Originally sourced via https://justlife.applytojob.com/
CRM Executive
Justlife
