Admissions Counselor

JOB PURPOSE The Admissions Counselor is responsible for overseeing administrative functions supporting admissions and marketing activities. The role includes managing the admissions process, coordinating marketing efforts, maintaining admissions databases, facilitating student communications, ensuring compliance with institutional policies and supporting continuous process improvements.

KEY RESPONSIBILITIES Primary Responsibilities • Process and maintain applications, including online applications for new students. • Facilitate all required steps throughout the admissions process. • Maintain accurate and appropriate admissions records. • Track leads generated through fairs, exhibitions and other events hosted or attended by the department. • Increase University of Dubai visibility by reaching out to 40 schools during the academic year. • Increase community engagement through participation in local and international education exhibitions. • Process online applications and convert prospective applicants into admitted students. Secondary Responsibilities • Respond professionally and warmly to in-person, telephone and email enquiries. • Welcome walk-in prospective students and families. • Conduct campus tours for prospective families. • Coordinate enrollment events with colleges. • Follow up with prospective students for MBA and bachelor's programmes. • Coordinate MPTs and EPTs with faculty during the admissions season. • Work on student transfer cases. • Guide part-time students. • Train part-time students as required.

PERFORMANCE CRITERIA • Admissions efficiency. • Recruitment strategy effectiveness. • Applicant satisfaction. • Achievement of enrollment targets. • Data accuracy and management. • Stakeholder relations. • Continuous process improvement. • Compliance with regulations and institutional policies.

Education: • Bachelor's degree in Business Administration or Information Technology.